{"id":37415,"date":"2023-03-29T13:00:00","date_gmt":"2023-03-29T11:00:00","guid":{"rendered":"https:\/\/www.timetrackapp.com\/?p=37415"},"modified":"2023-07-07T11:02:27","modified_gmt":"2023-07-07T09:02:27","slug":"bowmans-strategic-clock","status":"publish","type":"post","link":"https:\/\/www.timetrackapp.com\/en\/blog\/bowmans-strategic-clock\/","title":{"rendered":"Master Competitive Strategy with Bowman&#8217;s Strategic Clock"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfrog9sw-048e8287e3829b9205685bcecb1496b3\">\n.avia-section.av-lfrog9sw-048e8287e3829b9205685bcecb1496b3{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Blog-Images-2000-\u00d7-1080-px-53.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-lfrog9sw-048e8287e3829b9205685bcecb1496b3 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#4f4d4f;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lfrog9sw-048e8287e3829b9205685bcecb1496b3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37415'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-868z93b-d62eea96d07838387db73d7a982a9d2a av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-lfrof669-660d9ce1a6480b248aa590cefdc3d3d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 data-pm-slice=\"1 1 &#091;&#093;\"><span style=\"color: #ffffff;\">Master Competitive Strategy with Bowman&#8217;s Strategic Clock<\/span><!--1h--><\/h1>\n<h2><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.timetrackapp.com\/en\/blog\/category\/planning\/\">#planning<\/a><\/span><\/h2>\n<\/div><\/section><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37415'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7jau62v-125b7842785dba62eda096d3cda131bd av_three_fifth  avia-builder-el-3  el_after_av_section  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lfroicn3-585d93dc490346e550293ec7c6ee1745 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Table of Contents<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lfrolilm-9fefb1c557185c026fa259d48d9a58e3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#1\">Definition<\/a><\/span><\/li>\n<li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#2\">How Does Bowman\u2019s Strategic Clock fit into business?<\/a><\/span><\/li>\n<li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#3\">What managers can learn from Bowman\u2019s Strategic Clock<\/a><\/span><\/li>\n<li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#4\">Using Bowman&#8217;s Strategic Clock in business planning<\/a><\/span><\/li>\n<li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#5\">Making the best choice for strategic positioning<\/a><\/span><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-7c4dwdj-73d53e4c68413905e7365af748c9c7c5 av_two_fifth  avia-builder-el-6  el_after_av_three_fifth  el_before_av_one_full  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfroi56k-aaf2d26f408f46cd0c6735a2c948129b\">\n#top .avia_search_element.av-lfroi56k-aaf2d26f408f46cd0c6735a2c948129b #searchsubmit{\nbackground-color:#2fc4b2;\n}\n#top .avia_search_element.av-lfroi56k-aaf2d26f408f46cd0c6735a2c948129b .av_searchsubmit_wrapper{\nbackground-color:#2fc4b2;\n}\n<\/style>\n<div  class='avia_search_element av-lfroi56k-aaf2d26f408f46cd0c6735a2c948129b  avia-builder-el-7  avia-builder-el-no-sibling '><search><form action='https:\/\/www.timetrackapp.com\/en\/' id='searchform_element' method='get' class='av_disable_ajax_search' data-element_id='av-lfroi56k-aaf2d26f408f46cd0c6735a2c948129b' ><div class='av_searchform_wrapper'><input type='search' value='' id='s' name='s' placeholder='Search article' aria-label='Search article' class='av-input-field ' required \/><div class='av_searchsubmit_wrapper av-submit-hasiconlabel'><span class='av-button-icon av-search-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><input type='submit' value='Find' id='searchsubmit' class='button ' title='View results on search page' aria-label='View results on search page' \/><\/div><input type='hidden' name='numberposts' value='5' \/><input type='hidden' name='results_hide_fields' value='' \/><\/div><\/form><\/search><\/div><\/div>\n<div  class='flex_column av-6pjxs9z-f5d9986ceb299c6dade2505f317385f7 av_one_full  avia-builder-el-8  el_after_av_two_fifth  el_before_av_one_full  first flex_column_div  '     ><section  class='av_textblock_section av-lfroqjcs-ac248ef6e0523c63e7ee4faf54e645cd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">Companies must constantly assess their <strong>competitive position<\/strong> in today&#8217;s market-driven economy and modify their strategy to be competitive. Bowman&#8217;s Strategic Clock is a practical tool that businesses can use to determine their place and identity and make better choices on how to set themselves apart.<\/p>\n<p>In this article, we&#8217;ll examine <strong>Bowman&#8217;s Strategic Clock<\/strong> and its multiple strategic positioning alternatives, such as cost leadership, differentiation strategy and hybrid strategy.<\/p>\n<\/div><\/section><\/div>\n<div class='flex_column_table av-m5l2uf-0f64177b42a4f3bcfa6bc00c62259809 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m5l2uf-0f64177b42a4f3bcfa6bc00c62259809\">\n.flex_column.av-m5l2uf-0f64177b42a4f3bcfa6bc00c62259809{\npadding:3% 3% 3% 3%;\nbackground-color:#a7c4e8;\n}\n<\/style>\n<div  class='flex_column av-m5l2uf-0f64177b42a4f3bcfa6bc00c62259809 av_one_full  avia-builder-el-10  el_after_av_one_full  el_before_av_one_full  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-lfrorhup-b8dc0968d325c6ed10cd5c56a68d26b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 id=\"1\" style=\"text-align: center;\" data-pm-slice=\"1 1 &#091;&#093;\">Definition<\/h2>\n<p data-pm-slice=\"1 1 &#091;&#093;\">A model called Bowman&#8217;s Strategic Clock was created in 1996. It&#8217;s a mechanism to assist businesses in determining how they stack up against <strong>rivals<\/strong> in a particular industry.<\/p>\n<p data-pm-slice=\"1 1 &#091;&#093;\">The model depends on two critical variables: the cost consumers are willing to pay and the <strong>perceived value<\/strong> of a product or service.<\/p>\n<p data-pm-slice=\"1 1 &#091;&#093;\">Eight fundamental strategic positions are broken down into Bowman&#8217;s Strategic Clock, which companies use to develop a competitive advantage, boost market share and minimise their <a href=\"https:\/\/www.timetrackapp.com\/en\/blog\/attrition-risk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3c80ed;\">attrition risk<\/span><\/a><span style=\"color: #3c80ed;\">.<\/span> <span data-color=\"rgb(247, 247, 248)\">Bowman&#8217;s Strategic Clock was developed by Cliff Bowman, a British academic and management consultant in the 1980s.<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div  class='flex_column av-5nixnvr-25d26880636b9921f92cf7aca41097d7 av_one_full  avia-builder-el-12  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfrou4o6-5b6f080516b79f30856160fee153ddf1\">\n.avia-image-container.av-lfrou4o6-5b6f080516b79f30856160fee153ddf1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfrou4o6-5b6f080516b79f30856160fee153ddf1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfrou4o6-5b6f080516b79f30856160fee153ddf1 av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-37422 avia-img-lazy-loading-not-37422 avia_image ' src=\"https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_88967040_L-1030x686.jpg\" alt='bowmans-strategy' title='Creative thinking drawing business success strategy plan ideas o'  height=\"686\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_88967040_L-1030x686.jpg 1030w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_88967040_L-300x200.jpg 300w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_88967040_L-768x512.jpg 768w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_88967040_L-1536x1024.jpg 1536w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_88967040_L-1500x1000.jpg 1500w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_88967040_L-705x470.jpg 705w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_88967040_L-595xh.jpg 595w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_88967040_L.jpg 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-5cyfj5z-37572868f62335ff2716ccdfdf6d0773 av_one_full  avia-builder-el-14  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lfrovko7-3ec2cc7906dca502d8a95b2e7a570f13 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 id=\"2\" data-pm-slice=\"1 1 &#091;&#093;\">How Does Bowman\u2019s Strategic Clock fit into business?<\/h2>\n<hr \/>\n<p data-pm-slice=\"1 1 &#091;&#093;\">A popular strategic management tool; Bowman&#8217;s Strategic Clock helps companies analyse their competitive positioning in the market and select the best plan to remain ambitious. It evaluates the perceived value of goods or services and the competitive position in the marketplace to uncover the <strong>optimal way forward.<\/strong><\/p>\n<p>The method offers options for achieving company goals and gaining a competitive edge, including <strong>cost leadership,<\/strong> differentiation, or a combination of both, that don&#8217;t necessarily rely on strategic positioning. To maintain market share and profitability, companies can set prices based on how customers perceive the value of their products or services and avoid setting prices that are too high or too low. Bowman&#8217;s Strategic Clock is an extremely useful tool for companies that wish to survive in the current <strong>market-driven economy.<\/strong><\/p>\n<p>Bowman&#8217;s Strategic Clock helps to create organisational clarity and foster effective <span style=\"color: #3c80ed;\"><a style=\"color: #3c80ed;\" href=\"https:\/\/www.timetrackapp.com\/en\/blog\/forward-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">strategy planning<\/a>.<\/span> With this tool, businesses can do a lot to further their long-term revenue goals.<\/p>\n<h3><\/h3>\n<\/div><\/section><\/div><div  class='flex_column av-4s30ckn-f94fc7b7841f8c6f09830efd8b894132 av_one_half  avia-builder-el-16  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lfrp291k-d8f0a5137026a46da63b11941ce0c328 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 data-pm-slice=\"1 1 &#091;&#093;\">Strategy planning with TimeTrack<\/h3>\n<hr \/>\n<p data-pm-slice=\"1 1 &#091;&#093;\">Every company&#8217;s strategy must have an approach to employee tracking and development. In the UK, there are laws mandating companies to maintain<strong> employee time records<\/strong>. By clocking in and out from your computer or mobile device, <span style=\"color: #3c80ed;\"><a style=\"color: #3c80ed;\" href=\"https:\/\/www.timetrackapp.com\/en\/attendance-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">TimeTrack Attendance Tracking<\/a><\/span> makes it simple to track your staff&#8217;s time at work. Telecommuters and hybrid workers will also substantially benefit from this service. For managers, this simplicity and <strong>transparency<\/strong> is necessary to ensure that the company&#8217;s long-term goals are feasible and practical, while promoting employee efficiency.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4aib007-3d4dece0478aae3be1ab01951832eb02\">\n.flex_column.av-4aib007-3d4dece0478aae3be1ab01951832eb02{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4aib007-3d4dece0478aae3be1ab01951832eb02 av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_one_full  flex_column_div av-animated-generic right-to-left av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfrp38v6-2cd159dad2c3a0269eb2128f2997fec0\">\n.avia-image-container.av-lfrp38v6-2cd159dad2c3a0269eb2128f2997fec0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfrp38v6-2cd159dad2c3a0269eb2128f2997fec0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfrp38v6-2cd159dad2c3a0269eb2128f2997fec0 av-styling- av-img-linked avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-1030x694.png\" data-srcset=\"https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-1030x694.png 1030w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-300x202.png 300w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-768x518.png 768w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-705x475.png 705w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-595xh.png 595w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header.png 1052w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  ><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34809 avia-img-lazy-loading-not-34809 avia_image ' src=\"https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-1030x694.png\" alt='attendance-tracking-header' title=''  height=\"694\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-1030x694.png 1030w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-300x202.png 300w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-768x518.png 768w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-705x475.png 705w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header-595xh.png 595w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/01\/attendance-tracking-header.png 1052w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><\/div><\/div><\/p>\n<div  class='flex_column av-3q9v5d3-b1c66d8ed9bc3760291b8552b009cf5e av_one_full  avia-builder-el-20  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><\/div>\n<div  class='flex_column av-3b7yejr-81a95c6c20e00dd2f723cfeccdbeaa92 av_one_full  avia-builder-el-21  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfrppem5-bb862aa7be8b2dd7d705cd57be4a8a41\">\n.avia-image-container.av-lfrppem5-bb862aa7be8b2dd7d705cd57be4a8a41 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfrppem5-bb862aa7be8b2dd7d705cd57be4a8a41 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfrppem5-bb862aa7be8b2dd7d705cd57be4a8a41 av-styling- avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-37283 avia-img-lazy-loading-not-37283 avia_image ' src=\"https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_104641836_L-1030x817.jpg\" alt='bowmans-strategic-clock' title='Light Bulb Ideas Creative Diagram Concept'  height=\"817\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_104641836_L-1030x817.jpg 1030w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_104641836_L-300x238.jpg 300w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_104641836_L-768x609.jpg 768w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_104641836_L-1536x1218.jpg 1536w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_104641836_L-1500x1190.jpg 1500w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_104641836_L-705x559.jpg 705w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_104641836_L-595xh.jpg 595w, https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2023\/03\/Depositphotos_104641836_L.jpg 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-2yo2eef-858114e1ca36987f48d1b9189826cf86 av_one_full  avia-builder-el-23  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lfrpqego-2fb7aff09709fb2ea1ba2dde23b3bd00 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 id=\"3\" data-pm-slice=\"1 1 &#091;&#093;\">What managers can learn from Bowman\u2019s Strategic Clock<\/h2>\n<hr \/>\n<p data-pm-slice=\"1 1 &#091;&#093;\">Good leaders will take away valuable lessons on strategic positioning, assessing the perceived value of goods or services, examining rivals, and building <strong>brand awareness<\/strong> through Bowman&#8217;s Strategic Clock.<\/p>\n<p>They can use this tool to determine the <strong>most effective<\/strong> competitive strategy, depending on their capabilities and goals. Bowman&#8217;s Strategic Clock is helpful for managers in gaining an edge over competitors, expanding their market share and maximising profits.<\/p>\n<\/div><\/section><\/div><\/p>\n<div  class='flex_column av-2pzfonb-aaa5af52a09aa42ec2bfe39cdb415f8c av_one_full  avia-builder-el-25  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lfrprvzy-824a38cec81c8bcbbc81c753c8f80303 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 id=\"4\" data-pm-slice=\"1 1 &#091;&#093;\">Using Bowman&#8217;s Strategic Clock in business planning<\/h2>\n<hr \/>\n<p data-pm-slice=\"1 3 &#091;&#093;\">Bowman&#8217;s Strategic Clock outlines eight <strong>fundamental strategic<\/strong> positions that a business could take, based on the relationship between the perceived value of a product or service and the price consumers are willing to pay. These fundamental strategic positions are:<\/p>\n<ol>\n<li>Low cost and low perceived value<\/li>\n<li>Low price<\/li>\n<li>Hybrid: low cost and differentiation<\/li>\n<li>Differentiation<\/li>\n<li>Focused differentiation<\/li>\n<li>Risky high perceived value<\/li>\n<li>Monopoly pricing<\/li>\n<li>High cost and low perceived value<\/li>\n<\/ol>\n<p>A closer look at these elements:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfrpo2nj-e8414aeaa85d24014b0e8eb603552331\">\n#top .avia-icon-list-container.av-lfrpo2nj-e8414aeaa85d24014b0e8eb603552331 .iconlist_icon{\nbackground-color:#26afc0;\n}\n#top #wrap_all .avia-icon-list-container.av-lfrpo2nj-e8414aeaa85d24014b0e8eb603552331 .av_iconlist_title{\ncolor:#000000;\n}\n<\/style>\n<div  class='avia-icon-list-container av-lfrpo2nj-e8414aeaa85d24014b0e8eb603552331  avia-builder-el-27  el_after_av_textblock  avia-builder-el-last '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-lfrpo2nj-e8414aeaa85d24014b0e8eb603552331 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-lfrpt8rq-99440e848601203cc1ac45178b065d1e avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><h4 data-pm-slice=\"1 1 &#091;&#093;\"><span style=\"color: #000000;\">Low cost and low perceived value<\/span><\/h4>\n<p><span style=\"color: #000000;\">This strategic stance involves offering goods or services with minimal value at a low price. Businesses typically compete solely on pricing and have low-profit margins. While they can increase their market share, they require assistance to sustain their operations over the long term. These businesses are commonly known as economy rivals, and they cultivate strong brand loyalty by targeting price-conscious consumers.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lfrpu3jp-b43ccdce6f97e5a6f49ad2776f4d8e1a avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><h4 data-pm-slice=\"1 1 &#091;&#093;\"><span style=\"color: #000000;\">Low price<\/span><\/h4>\n<p><span style=\"color: #000000;\">This stance involves offering goods or services at the same or lower price than competitors. Businesses that adopt this model often focus on cost savings to provide customers with the same level of quality at a lower price. While they may increase their market share, their profit margins may not be as high. This approach is effective for businesses in highly competitive markets where price is a crucial factor in purchasing decisions.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lfrqq94z-19105604e5d2ff50668719056a554672 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><h4 data-pm-slice=\"1 1 &#091;&#093;\"><span style=\"color: #000000;\">Hybrid: low cost and differentiation<\/span><\/h4>\n<p><span style=\"color: #000000;\">This tactic entails supplying goods or services at a cheaper cost than rivals while maintaining some difference. These businesses often charge less for an essential commodity or service. After that, they charge an extra fee for premium features or services. Companies looking to gain market share and develop a strong brand identity and competitive advantage should use this technique.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lfrpvhlb-f1e70c6cb39e5ed1579535049f2c7065 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><h4 data-pm-slice=\"1 1 &#091;&#093;\"><span style=\"color: #000000;\">Differentiation<\/span><\/h4>\n<p><span style=\"color: #000000;\">This tactic provides goods or services with unique qualities that set them apart from rivals. These businesses often charge a premium for their product because of the extra value they provide. It&#8217;s an approach that&#8217;s perfect for companies aiming to expand their market share while creating a distinct competitive edge.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lfrpw96e-2a34b53e46c93ee94da8ddd3178f3c01 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><h4 data-pm-slice=\"1 1 &#091;&#093;\"><span style=\"color: #000000;\">Focused differentiation<\/span><\/h4>\n<p><span style=\"color: #000000;\">Offering highly specialised goods or services that appeal to a specific target market is part of this approach. Thanks to their sharp distinctiveness, such businesses typically charge a premium for goods or services. This tactic works well for companies that have discovered a particular market niche that they can better service than their rivals.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lfrpwrof-fa76d529e888133520667ba645d02fac avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><h4 data-pm-slice=\"1 1 &#091;&#093;\"><span style=\"color: #000000;\">Risky high perceived value<\/span><\/h4>\n<p><span style=\"color: #000000;\">Offering goods or services at a very high cost yet with a high perceived value is part of this approach. Businesses that take this stance employ a positioning strategy that is high risk since the market may need to prepare to pay such high prices. This tactic works best for businesses with a solid name in the market, a devoted client base and the ability to charge more for their goods or services.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lfrpx7zz-b8a250a5862f7f199ae702195cdf7d94 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><h4 data-pm-slice=\"1 1 &#091;&#093;\"><span style=\"color: #000000;\">Monopoly pricing<\/span><\/h4>\n<p><span style=\"color: #000000;\">This approach involves setting the highest possible prices for goods or services in a market where the business has a monopoly. Companies that adopt this approach typically have a competitive edge due to barriers to entry or patent protection. They can set prices as high as the market will bear without losing their edge.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lfrpx7zz-18-e4709e5ba9fb7ca3431765be39e6ae50 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><h4 data-pm-slice=\"1 1 &#091;&#093;\"><span style=\"color: #000000;\">High cost low perceived value<\/span><\/h4>\n<p><span style=\"color: #000000;\">This tactic charges a lot for goods or services that give the consumer very little value. Due to consumers&#8217; reluctance to pay high prices for goods or services that fall below their expectations, such businesses risk losing face in their business category.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div><div  class='flex_column av-1ynzvlz-d95c361c07aefe119e26829264247e68 av_one_full  avia-builder-el-28  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lfrq1bl9-a48767b9f14d685b9e5cd1d700ca71cd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 id=\"5\" data-pm-slice=\"1 1 &#091;&#093;\">Making the best choice for strategic positioning<\/h2>\n<hr \/>\n<p data-pm-slice=\"1 1 &#091;&#093;\">Companies may find the most competitive position in their market and choose the best plan to maintain that position with the aid of Bowman&#8217;s Strategic Clock&#8217;s choices for strategic positioning. Therefore, selecting a positioning strategy that <strong>complements<\/strong> the company&#8217;s advantages and objectives is crucial.<\/p>\n<\/div><\/section><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pmg213-92e1fb622e606f4b2edf0204fdf1268f\">\n.avia-section.av-1pmg213-92e1fb622e606f4b2edf0204fdf1268f{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.timetrackapp.com\/wp-content\/uploads\/2020\/02\/img_are_you_freelancer.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-1pmg213-92e1fb622e606f4b2edf0204fdf1268f .av-section-color-overlay{\nopacity:1;\n}\n<\/style>\n<div id='call-to-action2'  class='avia-section av-1pmg213-92e1fb622e606f4b2edf0204fdf1268f main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_one_full  el_before_av_one_full  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37415'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-lfrq2896-d5fc79f145c067c0f188f0003cf517cd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"custom_h1\" style=\"color: #fff;\">Use TimeTrack to create strategies for long-term success<\/h2>\n<p style=\"color: #fff;\">Save time and boost efficiency<\/p>\n<p><a class=\"default_button\" href=\"https:\/\/cloud.timetrackenterprise.com\/\">Try now!<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37415'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4o3gxz-635d56189a71c68ba7dd174a43aa48ff av_one_full  avia-builder-el-32  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lfrq37ih-b9786fe28898ef753b2707d8804e2c63 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 data-pm-slice=\"1 1 &#091;&#093;\">Cost management<\/h3>\n<hr \/>\n<p data-pm-slice=\"1 1 &#091;&#093;\">A cost leadership approach is characterised by offering goods or services at the lowest price while maintaining a respectable level of <strong>quality.<\/strong> Companies with a competitive edge in terms of cost-effectiveness or economies of scale may benefit the most from this approach. By <strong>cutting expenses,<\/strong> these businesses can provide their goods and services cheaper than their rivals, expanding their market slice and accelerate earnings.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lfrq4rif-4a4c78bf01df05f314be12953d936952 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 data-pm-slice=\"1 1 &#091;&#093;\">Differentiation technique<\/h3>\n<hr \/>\n<p data-pm-slice=\"1 1 &#091;&#093;\">Part of this strategy involves offering goods or services that are <strong>distinct<\/strong> from those of competitors. Thanks to the extra value they provide, businesses that use this method often charge a <strong>premium<\/strong> price for their goods or services. Companies may boost their market portion and establish a competitive edge by offering unique goods or services.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lfrq5fpw-aa0708fbcf1b9539871b3ba19988c95c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 data-pm-slice=\"1 1 &#091;&#093;\">Hybrid approach<\/h3>\n<hr \/>\n<p data-pm-slice=\"1 1 &#091;&#093;\">Offering goods or services cheaper than rivals while delivering some distinctiveness is known as a hybrid approach. Companies looking to develop a <strong>strong brand identity<\/strong> and competitive advantage should use this technique.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-31t4tj-2a0b2c84708be9950cca746183e7e91e av_one_full  avia-builder-el-36  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lfrqakvz-0bd6535c93bad4eaa261c0726c7f0c24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 data-pm-slice=\"1 1 &#091;&#093;\">Conclusion<\/h2>\n<p data-pm-slice=\"1 1 &#091;&#093;\">Discovering a company&#8217;s strategic positioning, viable alternatives and selecting the most competitive position in their market is easy with the use of Bowman&#8217;s Strategic Clock. By examining the perceived value of their goods or services and the prices they charge, businesses can choose the best approach to acquire a competitive advantage.<\/p>\n<p>Matching the process with <strong>assets<\/strong> and <strong>objectives<\/strong> is essential, whether a business chooses a cost leadership, differentiation or hybrid approach. Companies that employ a corporate and competitive strategy based on Bowman&#8217;s Strategic Clock can expand their footprint, boost brand recognition and <strong>increase profits.<\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":37219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165],"tags":[208],"class_list":["post-37415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning","tag-business-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bowman&#039;s Strategic Clock: Definition and tips \u2013 TimeTrack Blog<\/title>\n<meta name=\"description\" content=\"Bowman&#039;s Strategic Clock is a model used in business strategy to analyse a company&#039;s competitive position in a market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.timetrackapp.com\/en\/blog\/bowmans-strategic-clock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bowman&#039;s Strategic Clock: Definition and tips \u2013 TimeTrack Blog\" \/>\n<meta property=\"og:description\" content=\"Bowman&#039;s Strategic Clock is a model used in business strategy to analyse a company&#039;s competitive position in a market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.timetrackapp.com\/en\/blog\/bowmans-strategic-clock\/\" \/>\n<meta property=\"og:site_name\" content=\"Timetrack App - 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