Jeff Bezos – think long-term Jeff Bezos, the mastermind behind Amazon, possesses an extraordinary ability to think long-term. From the low-value tasks of the very inception of his online store, he held a grand vision for the future. In his influential 1997 Letter to Shareholders, Bezos emphasised the significance of long-term perspective, recognizing that early decisions lay the foundation for success. Tips Make strategic decisions: Prioritise long-term growth over immediate gains. Understand the impact of early decisions: Recognise that early choices lay the foundation for future success. Trade-off short-term gains: Make decisions that contribute to long-term market leadership, even if unpopular or difficult. Focus on growth and profitability: CEOs confessed having a clear vision and long-term thinking for the company’s success. Maintain discipline and optimism: Stay on track despite short-term profitability pressures from shareholders. Persevere and be rewarded: Stick to the long-term strategy, as perseverance can lead to great rewards.