How to Create Winning Staff Engagement Goals


Employee engagement is not just a buzzword. It’s an attitude and mindset that motivates staff to bring their A-game. Empowering and motivating employees leads to productive work environments where everyone can succeed. One way in which to accomplish this is through staff engagement goals.

According to Gallup, 34% of American workers claim that they are engaged at work. Engagement in the survey suggested they were passionate, devoted, and active in their careers.

When it comes to business success, effective employee engagement goals are critical. Motivated employees reflect in their work ethic and demeanor with customers. Investing time in your staff helps them align with the company’s broader objectives.

You have the opportunity to set yourself up for long-term success as employees will continue giving extra effort when they feel valued by their employer.

Hiring the right staff should be a key priority for any company as employees are the most valuable assets. The right employees have a significant impact on company revenue, customer experience and company success. Incorporating a personnel plan into the business plan is important for long-term viability and strategic planning.

A tried-and-true fact: when you invest in your employees, they will give back tenfold with greater commitment to the success of your business.



What do we mean by “staff engagement”?

Employee engagement is a workplace strategy that creates the ideal environment for every employee to give their all each and every day. Committed employees are devoted to their organization’s aims and values, contribute to the success of the organization, and enjoy feelings of personal wellbeing and job satisfaction.

Enhancing employee engagement is a positive and powerful way to cultivate an inspiring work environment. When staff feel connected to their organization, they have increased motivation and look forward to coming into the office each day.

The value of staff engagement goals 

Employee engagement isn’t just a nice-to-have; it’s essential for an organization to measure job satisfaction, monitor engaged employee progress and cultivate a sense of belonging. Without specific objectives in place, any effort put into boosting morale will be wasted. So, carefully consider which goals you want your team to work towards.

Goals for assessing staff engagement:

  • Recognize the degree to which your staff members are invested in the business.
  • Assess which employee experiences have the most impact on engagement.
  • Determine leadership priority areas to improve staff experiences.
  • Identify areas for organizational transformation.

Even if your organization is lagging, it’s always possible to make progress on key engagement drivers. Doing so will benefit everyone in the workplace.


Investing in staff engagement goals

Creating staff engagement goals for success

Fully engaged employees have been shown to lead organizations toward higher productivity, better process efficiency and improved morale. To ensure maximum positive impact in these areas, focus on key smart goals of boosting engagement.

  1. Leverage employee strengths and mitigate weaknesses

Companies that recognize and focus on their employee’s strengths and weaknesses can reap the subsequent rewards of improved productivity, efficiency and morale. Take an active interest in finding solutions to common problem areas within the team. For instance, if employees struggle with time management, use TimeTrack Timesheet to track and maintain an overview of everyone’s time. Use the results to strengthen weak areas by working with staff to create action plans and to-do lists.


TimeTrack Timesheet

  1. Align staff with company goals and values

Knowing and buying into the company’s values and goals gives your employees purpose. Team members can then truly rally together to achieve common objectives. A successful employee engagement program is a worthwhile investment that will pay dividends down the line as you all strive to reach success milestones.

Align employees with business objectives:

  • Define your organization’s goals and formulate a plan to carry them out.
  • Arrange a meeting to convey these objectives, along with a Q&A session to clarify issues.
  • Interact with your staff and provide regular information on the state of the business.
  1. Invest in the workplace culture 

A thriving workplace culture is an invaluable asset to companies that want positive staff engagement. A stimulating and enjoyable atmosphere, built by promoting diversity and equitable opportunities regardless of gender or background, encourages a happy dynamic. Plus, longer employee retention rates lead directly to greater gains in the long run.

  1. Focus on productivity

Productive employees are essential to any successful business but don’t be fooled by the idea of employees as work machines. The key ingredient for productivity? Enthusiasm! Encouraging a creative and innovative spirit in your team will help them think outside the box when it comes to delivering visible results that drive success. Passionate staff set themselves apart with their commitment. They take initiative and deliver projects above expectations, resulting in optimized performance that meets or exceeds targets.

  1. Employee motivation

When employees feel motivated, they’re fired up to reach new career heights and contribute their best efforts. As a result of this commitment, productivity soars. So, it’s no wonder that motivation is such an integral part of employee engagement goals. On the contrary, demotivated workers can often be found browsing social media or seeking other job opportunities during work hours – not exactly conducive to success.

When it comes to employee motivation, making sure your team feels energized and inspired in the workplace translates to better performance across the business.


  1. Improve workplace conditions 

A healthy work environment makes it easier for employees to do their best. Create a work environment with strong internal communication, emphasis on employee health, respect and healthy relationships. To accurately ascertain what needs improvement, use anonymous surveys to gauge problem areas that need attention. For example: if employees are feeling disrespected or ignored, take measures to recognize and reward specific efforts.

Benefits of staff engagement goals

  1. Employee loyalty

Investing in staff engagement goals is a great way to ensure your staff sticks around. Fostering an environment of interest and appreciation will help keep them loyal and minimize the costly expenses that come with employee turnover.

  1. Increased profitability

Organizations that prioritize employee engagement see impressive outcomes; their sales are, on average, 20% higher than those of unengaged companies. Not only does this lead to increased profits for businesses – it also helps retain employees and improve customer service!

  1. Employee satisfaction and happiness

The workplace satisfaction of employees has an incredible impact on the success and productivity of a business. High engagement can bolster enthusiasm, pride in performance, employee health and connection to company goals. These feelings contribute to job satisfaction, yielding benefits that improve morale and drive positive results for the organization.

  1. Increased productivity

It’s no secret that engaged employees are essential to a company’s success. Studies have shown the marked difference between the productivity of people who are invested in their work and those who lack enthusiasm for their tasks. A 20-25% increase can be seen when staff members feel connected, valued, and appreciated. It’s not always easy but an employer should try to keep employee morale high and motivation levels up.

TimeTrack Appointment Planning can boost employee engagement goals by allowing employees to schedule and plan their work and meetings more efficiently, improve communication and collaboration among team members, and provide a clear and visual overview of employee availability and schedules.


TimeTrack Appointment Scheduling

  1. Less workplace stress

Stress and work go hand-in-hand, with both disengaged employees and engaged workers at risk. However, it’s how that stress is managed that separates their experiences. As a manager, your interventions can prove to be pivotal here.

  1. Lower risk of burnout

Burnout is a problem that should be taken seriously, as it can have serious consequences for employees and your organization. Perfectionism can reduce employee engagement by leading to a fear of failure, procrastination, demotivation, burnout and a fallout in team collaboration. It can also hinder innovation and decrease overall progress.

  1. Engaged employees become brand advocates

Fostering a culture of employee advocacy is critical to success. By equipping staff with the requisite knowledge, they can become powerful brand ambassadors. They help spread positive sentiment about your company’s services or products within their own networks. Investing in an accessible platform that contains all relevant content also helps employees stay informed while allowing them to easily share information on behalf of the company.

  1. Easier recruitment

A strong employer brand is essential to ensure potential candidates have the best possible impression of your organization. Create an environment where employees are truly engaged and they will soon be raving about their personal experiences. An outstanding reputation makes it easier to attract top talent in the future.


Organizations know that taking the right steps toward better engagement is key to building a safe and successful workplace. With surveys, they can identify exceptional goals uniquely tailored to their needs. These include fostering relationships between employees and leaders.

Companies now have an exciting opportunity to unlock additional ways of improving their operations and performance with well-crafted employee engagement surveys and goal alignment strategies. From increased morale to better productivity, these surveys can uncover new pathways for success.

Invest in your employees and they will invest in the company.