1440 Rule Of Time Management: How to Make Every Minute Count


Every day people wake up with a fictitious agenda in their minds. “I wish I had more time” is one of the most common phrases we say to ourselves to this day.

Usually, it is too late when we all realize the importance of time. Time is a commodity that lets things of value come to actuality. To make it happen, you can utilize the 1440 rule of time management.

People esteem time as much as money. That is where the essence of ‘time management strategies’ was born. What matters is not how much time we get each day but how we approach and spend it. According to a UK study, people waste on average 2 hours a day on useless activities, which amounts to 624 hours lost on absolutely nothing annually. And it’s not scrolling through social media that’s considered useless, as you might’ve assumed: some things respondents reported included waiting on hold, being stuck in traffic, and even waiting for the kettle to boil or laundry to finish. So what should we change first: our daily habits or our approach to time management?

1440 Minutes a Day: A New Approach to Time Management

Time is all we have and all we lack simultaneously. Tired of hearing, “You got 24 hours to finish this job”? Let’s put it this way: “You have around 1500 minutes to complete this work”. How does that sound? To be exact, we have around 1440 minutes in a day which equals 24 hours – sounds like a lot of minutes, right?

Understanding time in terms of minutes has a positive and ample effect on our mindsets instead of perceiving it in hours. But it still falls under the user’s purview to assess the time it takes to get all of his work done and get to bed at a proper hour. So, wondering what good a minute will do?

What Is the 1440 Rule of Time Management?

The 1440 rule of time management is a technique that involves discerning time in 1440 minutes. The bottom line of this technique is to arrange your work minute-wise, not hour-wise or day-wise. It changes your perspective by illustrating that every minute counts. Every minute lost is a large loss.

Kevin Kruse – New York Times best­selling author – forced his employees to adopt the 1440­minute mind­set and successfully increased productivity among the team. What is his key takeaway? Time is the most valuable asset.

You can also use the timesheets feature by TimeTrack to track your employees’ time and their tasks in the office. It includes all the features of a paper timesheet along with absenteeism correction and helps to save data. This will help to accomplish all jobs in a set time.


TimeTrack: Timesheet and a terminal clock



The Psychological Power of 1440

1440 is an enchanted number. You may wonder why not use 86,400 seconds to think of time differently. The answer is more obvious. Seconds can slip away easily and can’t be governed or adjusted to our needs. Think of all the ways you can spend a minute.

  • Eat an apple
  • Apologize
  • Drink a glass of water
  • Take a photo that will turn into a major memory
  • Do yoga
  • Send a text to someone you are thinking about
  • Introduce yourselves to a stranger
  • Write in a journal
  • Pet your cat
  • Do 30 sit-ups
  • Do a plank
  • Hug your parents
  • -ing a song

As said before, time is equally valued as money. Think of those 1440 minutes as $1400. If you think carefully about every dime spent, why not think of every minute spent in the same way? That is the psychological leverage minutes hold.

When you wake up and sense the daily countdown of those 1440 minutes, your days will become productive thanks to one of the essential time management strategies.

Success Rate: The POV Of Successful People

People who know the potential that every minute holds and the cost of ‘giving away’ precious minutes turn out to be the most successful people and self-made millionaires in the community. The striking difference we don’t talk much about is that successful people experience time differently and think about it creatively.

Highly successful people usually see time for what it is – minimal wealth. Their secret to success branches out from that very thought. Successful people invest each minute very wisely and derive success from the process while making sure that there is no wasted time.

Additionally, students who follow the 1440 rule of time management outshine others as straight ‘A’ students. It helps them stay focused and helps to reduce stress.

Tips to Develop Time Management Skills Using the 1440 Rule

More than “getting it done”, being productive means making the most of your 1440 minutes daily. Those invaluable minutes must be shielded, used carefully, and earmarked wisely.

Organize Time



It is crucial to organize in order to improve the time you spend processing information. Disorganization leads to deficient time management.

“Scheduling” is a fancy way to say ‘organize time’. Scheduling has a lot more than just recording what must be done. Knowing yourself and accepting where and when you lack and excel is required to pull off effective scheduling.

The most demanding tasks must be organized for when you have the most energy. While capitalizing on what would otherwise be time lost, avoid non-productive activities.

Exploit Time


Exploit time

Make sure that no minute is spared unproductively. Always make yourself busy doing what contributes to achieving your goals. Once your official scheduled time is through, utilize the remaining minutes of the day to let yourselves do creative activities such as planning, sketching, and reviewing your thoughts.

Meanwhile, avoid wasting time on ‘got a minute’ meetings. Those ‘got a minute’ meetings are time thieves that distract you from important activities.

Measure Time

When it comes to time management, the primary step you have to take is finding out where your time goes. When you track your activities, you can pinpoint what type of activities take up most of your time.

By measuring time, you can find the windows of opportunity to increase productivity and efficiency in your work. Examining and analyzing how you spend your time can be advantageous to mapping your day effectively.

You can use a mobile time-tracking app like TimeTrack.

You can record your working hours on the go with the TimeTrack mobile app. It allows you to follow your times to the minute – anytime and anywhere. TimeTrack’s purpose is to support employees in the field optimally. Even when you shut the TimeTrack mobile app, your time clock keeps running. It works online and offline, allowing employees to monitor their operating hours and task duration with just one click.

Of course, you can manually record your working hours if required. Breaks that have been taken can also be entered manually.



Assign Time


Task priority matrix

Managing your time effectively requires distinguishing between what is important and what is urgent. The most important tasks usually aren’t the most urgent tasks. Yet, we tend to let urgent tasks dominate our lives.

Thus, it is advised to use an Eisenhower matrix to plan and prioritize your tasks.

Eisenhower’s decision matrix is a tool for deciding how to spend your time. It’s based on the principle that you should spend time on important and urgent things on your to-do list. Things that are important but not urgent can wait, and things that are urgent but not necessary can be delegated.

Expand Time

Start by identifying and eliminating distractions. Make it a habit to stick to your schedule and begin functioning as if your deadline has already passed. Complete each task from your to-do list and ensure to check them as well.

Yet, it might be hard to follow the plan – both at work and in life. The solution to this chaotic juxtaposition of work and life responsibilities is to make high-level categories for expanding time. Map out the following three categories: family life, work life, and volunteering. When scheduling time and new possibilities, they must rig comfortably into what is already happening in these three categories.

Final Thoughts

The 1440 rule of time management is an essential technique that will help you draw a fine line between other people’s priorities and yours. It will help you concentrate on your priorities as much as possible and assign time with care.

Making sure you’re using your time wisely is an important aspect of life. Otherwise, you end up leaving a lot of money on the table.