Determine If A Business Idea is Financially Feasible


One of the greatest challenges hampering the start and growth of businesses is inadequate funding. Finance is central to every business because no matter how amazing and innovative an idea may be, it will die without funding. Funders and venture capitalists are attracted to financially feasible business ideas.

This means that the ability of business owners to estimate cash inflows and outflows with commercial profit rates is vital to attracting the required funds. Before starting that business, ensure that you can estimate the resources you need, how much capital is required to operate the business and your return on investment.

You can gain insights on the viability of your business when you determine the financial feasibility of your business idea. This will help you to raise the necessary funds and navigate potential pitfalls in the process of development while discovering new market opportunities.

A financial feasibility study provides organizations with insights on the demographics, markets for the products, income streams, etc. It also provides information on how much is needed for product launches. If you want to better understand areas of growth and strategic approaches for cashing in on new areas, determine the financial feasibility of your business.

Financial feasibility of a business inspires confidence in the management team and provides data and intelligence to pave the way for high performance and success.

Defining financial feasibility in a business

Being financially feasible means that a project or business idea is monetarily attractive and realistic. It also implies that funds are available or could be sourced that are equal to or over the estimated total and related costs without affecting the applicant’s financial viability. Financial feasibility makes it possible for you to assess start-up costs, labor costs, fixed costs and operating costs while estimating financial projections.

With this data, the company has a clear picture of its present financial state and could visualize future monetary sources and requirements needed to acquire funds. Investors will consider market analysis while assessing the implication of acquisition and return on investment on any asset using the financial feasibility study.

Incorporate financial feasibility during planning

Ensuring financial feasibility of a business begins with planning.

Business planning is vital in identifying the objectives and goals of a business. It gives structure to the business and enables owners to carry out a detailed analysis of objectives and progress. This process includes marketing, promotion, employee management including tracking attendance of the workforce, thus enabling organizations to foresee potential barriers and devise better strategies for lasting solution.

Attendance Tracking Working Hours Model

Attendance Tracker – TimeTrack

Business plans comprise market analysis, financial projections, funding timelines, delegation and key performance indicators, including services, products, marketing and sales and management details.

A financial feasibility study promotes effective decision-making on whether to implement a particular idea or project. It is often based on extensive research on the latest practices and proposed projects. Thus, it enables your to assess if a project idea is financially feasible based on estimated costs and expected benefits.




What determines a business’s financial feasibility?

Financial metrics serve as the bedrock for the performance assessment of any company and the viability of a business idea. It provides the framework for assessing and monitoring measurable and specific financial strategic goals, enabling efficient and effective operations.

You could establish financial goals and metrics based on benchmarking best practices, which include but are not limited to cash flow. This shows the efficacy of the use of financial resources for the generation of cash flow for future investments. These metrics become vital when the firm expects huge capital expenditures in the near future.

Determining these metrics cannot stand in isolation from a feasibility study which determines the threats and opportunities inherent in a proposed plan. The metrics also point out risks involved and mitigation approaches, return on investment, best alternatives and the possibility of the company completing the project within the scheduled time. In this way, firms can assess market demands and position their services and products for optimum profits.

Business models are central to the success of any business idea. Feasibility study aids the analysis of current business models and gaps while highlighting solutions that can limit risks of failures. A negative preliminary analysis does not mean failure of the plan, it only calls for improvement.

The feasibility study helps with the assessment of market demands and the best company price to maximize profit. Such market assessment can offer more insights into marketing feasibility. It can also provide insights for addressing gaps in the organizational structure and assessing alignment between management and labor, talent acquisition and human resource processes. It also helps to identify factors that make businesses more vulnerable and devise long-term and short-term strategies for improvement.

Best practices for determining financial feasibility

Assess the opportunities and risks associated with the new projects or business ideas. This assessment provides essential information needed for decision-making and improvement of processes.

Debt analysis

Collect information on debt capacity. A debt analysis will help you identify the capital needed and establish the framework for a detailed analysis of the company’s balance sheet.

Change management

New projects often lead to new opportunities. In the example of a construction company, the organization needs to discontinue or add new services. This is important because it will cause a significant change. The key challenge often lies in the ability of the project stakeholders to accept change and make needed adjustments. Will the community where the construction is taking place make essential trade-offs? Change management is a vital part of the planning process here.


Financial feasibility tips

Project timeline

This provides managers with info on how long it will take to complete the project. This includes how long each of the sub-processes will take, including securing funds, non-monetary capital, contract processes, design iterations, and value engineering. To enhance the process, a financial feasibility study is needed to minimize delays.

Revenue and staff management

Making successful projections requires careful examination of the company demographics and utilizing information that will help making revenue projection easy. The best advice would be to focus on projects with the highest revenue potential while appreciating the need to track the projects.

It must be acknowledged that existing service lines may not change immediately, hence the need to ensure your company maintains existing full-time employees. You must acknowledge the staffing benchmark, measure performance which improves efficiency and productivity and ensure adjustments to manage operational and project impacts.

Plan better with financial feasibility tips

Get feedback

Ensure alignment and support of potential core team members. These teams could comprise investors, friends and colleagues or industry experts. Deliver a coherent message on the vision and plan of action and receive feedback for improvement.

Conduct your research

Every business needs customers and it’s vital to know what your customers want. Generate data to assess limitations and the scope of attracting customers. Identify competitive product prices, but avoid the loophole of launching your product without identifying market needs. Keep track of industry trends, threats and align with market demands.

Know your competitors

As you research markets, research your competitors too. Figure out market segments to dominate and offer your services or product to meet market needs. Your plan is as good as your business model. You must keenly identify, apply and monitor model performance. This also means understanding strengths and weaknesses through competition analysis. Your competitive edge should speak to your value proposition and company strategy.

Stay ahead with technology

Any good plan involves leveraging technology. Time tracking your employees and automating processes like duty rosters will go a long way in keeping your business competitive and lean, ensuring you’re not wasting time on organizational processes.


TimeTrack Duty Roster

Design a risk assessment plan

No start-up is immune from obstacles in its journey. It’s important to plan to understand and rid the system of stumbling blocks. A risk assessment plan helps you to identify major factors that could arise in the course of your business. In this way, you can create precautionary measures that will limit risks and ensure everything runs smoothly.


Finally, a carefully crafted financial feasibility plan of any business is winning half the battle. When such is backed by enthusiastic skilled team, strong work ethics, following best practices and eye for excellence and efficiency, you will experience high growth.